What’s The Difference Between A Single Barrel and Small Batch Bourbon?

When analyzing a whiskey label, it’s crucial to determine whether terms like “single barrel” and “small batch” have legal definitions, provide genuine insight into the product, or are simply marketing tactics. In this case, neither term has a legal definition, meaning their use is up to the distillery’s discretion. However, most distilleries apply them accurately. “Single barrel” means the whiskey comes from one individual barrel rather than a blend of multiple barrels, leading to unique variations in flavor. On the other hand, “small batch” refers to a smaller-scale blend but varies significantly between distilleries—what’s “small” for a major producer could still be thousands of barrels.

While “single barrel” is generally straightforward, “small batch” can sometimes be misleading, as some brands use it to imply rarity or superior quality, which isn’t necessarily true. The key takeaway when reading a label is to question whether the terminology is meaningful or just marketing. Understanding these distinctions helps you make informed decisions about what’s in the bottle rather than just being swayed by clever wording.